Long due Eco Fashion of the Day is here! It includes (almost) only brands that care deeply about the state of our planet and that are all European! Because sometimes supporting local brands is a small revolution in itself and remember, when you buy from a small business, an actual person does a happy dance!Read More
First sustainable fashion look of the year! January has been a bit slow on the blog because of... well you know, life. But what better way to be back in business than sharing a look that's all vegan and kind to mother earth? That's the beauty of sustainable fashion, every time you're spending money, you're supporting a brand that matches your values and/or the kind of economy you'd like to promote! Never forget how powerful your consumption choices can be!Read More
I don’t do many “outfits of the day” post because I don’t find them that relevant and also because I’m not such a good model. But when an outfit includes so many doing good for the planets and the animals brands, there’s just no way of not sharing it and my love for these game changers. Also, the fact that it was shot in one of Nothing Hill most typical colorful street puts me in such a happy mood (traveling weirdo, I know).Read More
It’s a no brainer that fast fashion is bad. For the planet of course but also for the workers involved in this industry who get paid low wages, work extra long hours, are threatened physically and mentally and in some cases are minors.
So what do you do ? On the pyramid of building yourself an eco friendly and ethical closet (which you can find here), you’ll notice that even before supporting brands with a purpose is the « buy vintage when possible » advice. That’s because the environmental benefits of buying pre-loved clothes are pretty significant (on top of saving money and looking unique of course) !Read More
It's been a while since I've posted an outfit of the day entry (or any entry to be honest..) so here it is! I'm so glad to be sharing with you all a project that is dear to my heart.
The sweater is by a newly launched brand called Jose. Their story? They fell in love with the styles and craftsmanship of Bolivia and decided to partner up with over 30 skilled workers to produce those gorgeous sweaters in 7 different colors. The workers are paid a fair wage in a fair trade ideal and each sweater takes up to 9 hours to be made: a piece of art!Read More
« Being naked is the #1 most sustainable option. Reformation is #2 » is Reformation’s motto. And considering the brand’s sustainable practices, I might have to agree.
Forget the hippie tee shirts and long hemp skirts, say hi to silk maxi dresses with high slits and tee shirts with cool slogans such as « more trees less walls », Reformation has truly reinvented what sustainable fashion can and should look like
While for a long time I had no idea what an "ootd" and even less a "fair ootd" was, here is my first ever eco outfit of the day including a 100% organic tee brand that spreads happiness, a vintage skirt bought years ago and vegan booties!
Guess I really became a blogger now right?Read More
April is a pretty good month if you're a green monster, a newbie ecologist or just someone who's happy that winter is finished!
Following World Earth Day on April 22nd, this Monday marks the beginning of Fashion Revolution Week that will last until Sunday the 30th and bring its share of events, activities and awareness raising in the 92 countries that are taking part in the campaign.
In its own words, Fashion Revolution is a global movement calling for a fairer, safer, cleaner, more transparent fashion industry that was created in April 2013 following the collapse of the Rana Plaza building in Bangladesh that killed 1,138 people and injured another 2,500. The two founders of the campaign, Carry Somers founder of the ethical panama brand Pachacuti and Orsrola de Castro, a recycling pioneer and creator of Esthetica were so appalled by the incident that they created Fashion Revolution, a now global campaign that encourages people to ask brands where their clothes comes from and who made them.
But why do we need a Revolution and what exactly can you do to take part?Read More
If you're interested in eco-fashion, sustainable consumption or planet-friendly initiatives, chances are you've come across VEJA before.
The colorful V brand was created in 2003 by two young graduates who felt disillusioned by big corporation's commitments in terms of sustainable development and decidedto launch a sneaker brand that would truly put sustainable at its core both in terms of ecology and local communities.
Almost 15 years, no budget for advertisement (enabling a higher cost of production but a similar price of sale) but a strong commitment to ethics and a will to not compromise on fashion and style later, Veja is one of the coolest shoe brand out there and has been spotted on personalities such as Marion Cotilard, David Beckham and last but not least, the newly appointed queen of ethical fashion: Emma Watson. So how do they do it?Read More
Usually, people who are starting their "conscious" journey towards a more mindful daily consumption think about reducing meat consumption, turning off the lights when they leave a room or taking a bus instead of their car to work. That's because these change of habits have been advertised by governments and NGOs as "easy" steps to save the planet, achievable by anyone, even the most reluctant individuals.
However, despite recent documentaries and campaigns, little is still known by the general public about the impact of the fashion industry on the environment AND on garment workers (hello cognitive dissonance?!). Indeed, in the past 20 years, it has become so normal to have the latest trends in shops changing every two weeks for the price of an average meal at a restaurant that consumers have completely lost sight of what's needed to produce clothing, especially the amount of clothing necessary to feed the fast fashion system.
So how can we turn this around and make more mindful decisions when it comes to buying clothes?Read More