Usually, people who are starting their "conscious" journey towards a more mindful daily consumption think about reducing meat consumption, turning off the lights when they leave a room or taking a bus instead of their car to work. That's because these change of habits have been advertised by governments and NGOs as "easy" steps to save the planet, achievable by anyone, even the most reluctant individuals.
However, despite recent documentaries and campaigns, little is still known by the general public about the impact of the fashion industry on the environment AND on garment workers (hello cognitive dissonance?!). Indeed, in the past 20 years, it has become so normal to have the latest trends in shops changing every two weeks for the price of an average meal at a restaurant that consumers have completely lost sight of what's needed to produce clothing, especially the amount of clothing necessary to feed the fast fashion system.
So how can we turn this around and make more mindful decisions when it comes to buying clothes?Read More