First it was the media, then cool girl’s instagram pics and finallyacquaintances talking about it. Since Wild and the Moon opened the doors of its first Parisian location in february 2016, the success has been immediate. From the design to the food, everything caters to the needs of the conscious yet trendy foodie who wants to eat healthy in an instagramable place.
But, what mostly caught my eye while reading several interviews about the founder Emma Sawko was the strong commitment to sustainability displayed by the entrepreneur and how she was infusing those into her concepts.
Wild and the moon is indeed based on the simple belief that food should be food for you, good for the planet and above all delicious. This translates into organic ingredient, local when possible, no refined sugar, no additives or chemicals, no GMOs, no soy, no dairy, no gluten. And if that wasn’t enough I recently read that Emma Sawko recently engaged in the Too Good to Go initiative (fighting against waste) and aims for her restaurants to be zero waste by 2020, with some strategies already implemented (bio-degradable containers, recycling of by-products etc).
So, on top of doing good for the planet, what will you be getting if you visit one of the two Wild and the Moon locations in Paris (or in Dubai and soon New York for that matter) ?
Fromvitality shots filled with vitamins for a boost to cold pressed juices to preserve nutrients and almond milk based smoothie if you’re looking for something sweeter, the ray of colours in the drinks department will have you feeling healthy just by looking (but trust me, have a taste, they’re delicious). When it comes to food, options range from açai and matchai bowl to gluten free veggie packed focaccias and daily super bowls (I took the quinoa with fresh veggies, guacamole and cashew nuts).
Food is around 10 – 12 euros but portions are rather small so I would recommend choosing two different things if you’re feeling hungry (plus, it’ll give you the chance to taste other flavours).
Food was good, you could feel the ingredients were fresh but I was a bit disappointed by the coldness of the meal. As the kitchen is not located in the same building, cold meals such as bowls and salads are stocked in a self service fridge and if you get there a bit late, chances are the bowl and its content will be extra cold.
But just let yourself charmed by the place and sip your smoothie while it warms up and you won’t be disappointed by the taste.
Anyway, overall the experience was excellent, this is definitely a place I would recommend to try if you’re into healthy and vegan food and want to support an eco-friendly concept. I was so happily surprised to see that clients in the restaurant weren’t only made of fashion bloggers and hipsters but rather a mix of families, neighbors and friends sitting at the big communal table in the back. RELIEF (nothing against fashion bloggers and hipsters, I swear, it just feels weird when the entire place spends more time checking out each other outfits and taking pics than actually EAT and ENJOY).
Good job, Emma ! Will definitely be back and can not wait to test the other concepts in Dubaï and New York :)
Wild and the Moon
55 rue Charlot, 75003 Paris
Téléphone: +33 (0) 9 51 80 22 33
Wild Lab (take-away)
25 rue des Gravilliers, 75003 Paris