While I’m definitely not a beauty blogger (I use 3 basics and hardly wear make up), I sometimes receive collaboration requests from beauty brands. Most of them are a big NO because of their ethics but once in a while I say yes to a brand who shares similar values and is committed to the wellbeing of the planet and the animals.
When I receive an email from Madara, I took a long look at their website to see if it checked my strict criteria. The brand is from Lettonie in Eastern Europe, offers organic and natural skincare (Ecocert certified meaning it’s the real deal) and most of the products are vegan although not all but they’re all cruelty free (meaning non tested on animals). So far so good. Then I looked at the packaging and was very happy to find out that some of their products are packaged in 100% post consumer recycled bottle to avoid new plastic being produced.
That’s when I dedided to give it a go. Few days letter, I received my box with 5 products to try out. It’s been a few weeks now of almost daily use and here’s what I thought about each Madara product that I received.
1. The Balancing Toner
I have to admit I was a bit scared when I saw the quite long list of ingredients for a natural products (I usually use an hydrolat which is only composed of plant water) and the alcoholish smell. But on the skin it feels really good, it does not tickle once it’s on and is a good way to finish removing make up or wake up the skin in the morning. I didn’t see much differences on the size of the pores and black spots which is what the one I chose was supposed to target but other than that it’s a good product. Link here.
2. The Nourish shampoo & conditioner
I got the nourish and repair shampoo and conditioner which was probably the best choice considering how dry and thin my hair is at the moment. Texture is super nice, it foams quite well for a natural product and smells very very nice. What I was scared of was that it would leave the hair super heavy considering it’s a “repair” shampoo but not at all! I kind of feel like I have more hair than before but that’s probably not related haha.
The conditioner is a must, it makes my hair looks pretty healthy which is a miracle! Will be keeping this one for sure in my bathroom.
3. The SMART Anti-Pollution Charcoal & Mud Repair Mask
The SMART Anti-Pollution Charcoal & Mud Repair Mask is definitely one of my favorite Madara product. Its goal is to purify and promote skin cell renewal, remove impurities and pollution buildup. Ambitious right? It can be fairly surprising to apply the first time as it’s made of black thick paste with a weird smell (the charcoal probably) but it doesn’t dry too much once applied and leaves the sky much softer and lighter! I love it and try to use it at least once a month.
4. The Anti Pollution CC cream SPF 15: Light beige
I’ve never been a huge fan of CC cream because I never really wear anything on my face, no foundation, no power, no…nothing really and especially no “BB” or “CC” cream which always felt like a cardboard max on my face, drying as the day passes.
But I decided to give a go to Madara’s CC cream as I had been pretty happy with the rest of the package. And it was a success! It hid spots and redness while not feeling like an extra layer of make up on the skin. While I’m definitely not wearing it everyday, it’s a great staple to have in a make up bag for these days with an important meetings or when you want to feel extra pampered. Also, it’s SPF 15 which is so great when it’s a bit sunny in the city and you don’t want to favori make up over sun protection. ps: choose the light beige if like me you’re pale!
So overall, very happy to have discovered this natural, organic, vegan friendly and super affordable brand! Makes me so so happy to see that there are more and more alternatives to “conventional” cosmetics! Have you ever tried Madara?
What are your favorite natural cosmetics brands?